Affordable marketing and business planning consulting can be the key to success for small businesses and start-ups. Take a closer look at this valuable information and helpful marketing tips for the small business community.http://www.smallbizsmartmarketing.com/articles.htmBusiness/Small_Business/Marketing_and_Advertising/Pacifica Endeavors LLChttp://blogs.law.harvard.edu/tech/rssen-usThu, 15 Feb 2007 16:24:37 -0800Thu, 15 Feb 2007 16:21:14 -0800FeedForAll v1.0 (1.0.2.0)Constant Contact is a popular entry-level Web-based service for the creation, distribution and management of email newsletters. It is optimized for non-techies who want a fast, easy answer for low-to-moderate volume email promotions. Find out the "gotchas" and where Constant Contact best fits in the market.http://www.smallbizsmartmarketing.com/articles/article_constant_contact.htmKernekemail newsletter,email promotions,e-mail,online service,mail list management021507Thu, 15 Feb 2007 16:21:14 -0800New Service Provides Expert Assessment of Online Marketing Activities and Recommendations for Improving Resultshttp://www.smallbizsmartmarketing.com/articles/sanity_check.htmKernekWebsite,Internet marketing,small business,online marketingsb011Sat, 8 Jul 2006 08:25:34 -0800It is surprising to see how many Websites are simply informational in nature or seem to exist solely for company status. Some companies still view their Website as nothing more than an online brochure. If your company is one of these, you are foregoing an extraordinary marketing opportunity.http://smallbizsmartmarketing.com/articles/article_mktg_machine.htmKernekInternet marketing,small business,online marketingsb010Sat, 24 Jun 2006 16:54:22 -0800It pays to be careful when you decide to link with a site. Choosing the wrong Website will diminish your credibility and could result in being penalized by the search engines. Sticking to relevant sites that you have personally reviewed is the recommended way of building your Website traffic and search engine ranking.http://www.smallbizsmartmarketing.com/articles/article_xlinks.htmKernekwebsite traffic,internet marketingsmb009Fri, 28 Apr 2006 07:53:47 -0800In today's online world, you have about ten seconds to capture the interest of a Website visitor. If the benefits you offer are enticing, you may gain a customer. If not, your Website visitors will quickly move on. That is why you must present a compelling sales argument, or "unique selling proposition," in the visible portion of your Home page.http://www.smallbizsmartmarketing.com/articles/article_usp.htmKernekInternet marketing,online buisnesssmb008Fri, 28 Apr 2006 07:51:09 -0800Inexpensive online press releases are a wonderful vehicle for getting your message out to the marketplace. They create visibility, enhance credibility and live on forever. What's more, implementing a sustained campaign of online and printed press releases is an economical means of driving qualified traffic to your Website. In short, press releases are one of the best sales tools a small business can embrace.http://www.smallbizsmartmarketing.com/articles/article_pr.htmKernekPress Releases,Online Marketing,Internet Marketingsm007Sat, 15 Apr 2006 11:10:16 -0800Google and Yahoo both offer online promotion programs that are especially beneficial to small business people. Taking advantage of these inexpensive programs is an excellent means of promoting products and services to your local marketplace.http://www.smallbizsmartmarketing.com/articles/article_local_advertising.htmKernekInternet Marketingsm006Fri, 14 Apr 2006 16:46:12 -0800Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion.  But assuming you are already doing these things, the real secret to success is to just do something…anything…everyday to push your website a little further along the road to penetrating your target markets.http://www.smallbizsmartmarketing.com/articles/article_cumulative.htmKernekInternet Marketingsm005Fri, 14 Apr 2006 16:44:47 -0800Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.http://www.smallbizsmartmarketing.com/articles/article_viral_marketing.htmKernekInternet Marketingsm004Fri, 14 Apr 2006 16:43:21 -0800When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts.  Usually, it takes several months!http://www.smallbizsmartmarketing.com/articles/article_patience.htmKernekInternet Marketingsm003Fri, 14 Apr 2006 15:43:54 -0800The days when you could just slap up a Website and wait for the money to roll in are long gone.  Success today depends on knowing your target audience and having an effective strategy to reach them.  Upfront planning is what separates winning Internet marketing endeavors from failures.http://www.smallbizsmartmarketing.com/articles/article_plan1.htmKernekinternet marketingsm001Fri, 14 Apr 2006 16:30:32 -0800Small Business Smart MarketingLaunching an Internet business without first accomplishing upfront research and developing a realistic "go to market" plan is tantamount to playing the "Wheel of Fortune" in Las Vegas – you may get lucky but the odds are against it.http://www.smallbizsmartmarketing.com/articles/article_plan2.htmKernekInternet marketingsm002Fri, 14 Apr 2006 16:31:53 -0800Small Business Smart Marketing