About the Author

 

Al Kernek has thirty years of hands-on marketing experience in both Fortune 500 firms and entrepreneurial start-up companies.  He has held senior marketing positions at Fortune 500 corporations, as well as successfully launched several small businesses.   His marketing roles included positions at the Director and Vice-President level with complete responsibility for the launch, management and marketing of high-tech products and services. As a business professional, Al contributed numerous articles to noted industry publications.  His insights are based on a solid technical, sales and marketing background.   Among other credentials, Al holds a bachelor degree in mathematics and a master's degree in business management.

 

Al has extensive marketing experience within the corporate business world, for which he has received numerous awards.  This includes the creation of company Websites and implementing successful Internet marketing activities.  In addition to publishing books to help small business people, Al has an active marketing consulting company that assists entrepreneurs and small businesses.

 

His books are practical guides written for "non-techies," focusing on step-by-step instructions that anyone can follow to success.  Al writes from his own experience.  His readers benefit from his triumphs and fortunately avoid the costly "learning experiences" he had along the way.

 

Understanding that time is precious for people running their own business, Al filters vast amounts of information in order to provide his audience with concise data and instructions that will best benefit their endeavors.  He screens available solutions before presenting the best of these to his readers.  A member of the small business community himself, Al concentrates on identify quality solutions that have good track records and are affordable.  His readers enjoy success with little "out of pocket" expense.

 

Among his many interests is a passion for bike riding along the California coastline, good horror novels, and charitable works.  Al resides with his wife and an assortment of critters in San Diego, California.

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