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About the Author
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Al Kernek
has thirty
years of hands-on marketing experience in both
Fortune 500 firms and entrepreneurial start-up
companies. He has held senior marketing
positions at Fortune 500 corporations, as well as
successfully launched several small businesses.
His marketing roles included positions at the
Director and Vice-President level with complete
responsibility for the launch, management and
marketing of
high-tech products and services. As a business
professional, Al contributed numerous articles
to noted industry publications. His
insights are based on a solid technical, sales
and marketing background. Among
other credentials, Al holds a bachelor degree in
mathematics and a master's degree in business
management. |
Al has extensive marketing
experience within the corporate business world, for which he has
received numerous awards. This includes the creation of
company Websites and
implementing successful Internet marketing activities. In
addition to publishing books to help small business people, Al
has an active marketing consulting company that assists
entrepreneurs and small businesses.
His books are practical
guides written for "non-techies," focusing on step-by-step
instructions that anyone can follow to success. Al writes
from his own experience. His readers benefit from his
triumphs and fortunately avoid the costly "learning experiences"
he had along the way.
Understanding that time is
precious for people running their own business, Al filters vast
amounts of information in order to provide his audience with
concise data and instructions that will best benefit their
endeavors. He screens available solutions before
presenting the best of these to his readers. A member of
the small business community himself, Al concentrates on
identify quality solutions that have good track records and are
affordable. His readers enjoy success with little "out of
pocket" expense.
Among his many interests is a
passion for bike riding along the California coastline, good
horror novels, and charitable works. Al resides with his
wife and an assortment of critters in San Diego, California.
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