Put Your Business Online

TABLE OF CONTENTS

Introduction

What This Book Will Tell You

Assumptions about You, the Reader

 

Why You Absolutely Need a Website

 

Step 1 – Design Your Website Layout

Home Page

Product or Services Page

About Us Page

Site Map Page

Privacy Page

Resource Directory

Other Pages

Content

Site Navigation

A Simple Exercise

Plan Your Website Design

 

Step 2 - Create a Domain Name

 

Step 3 - Choose a Hosting Service

What to Look for in a Hosting Service

Suggested Hosting Services

 

Step 4 – Choose Your Design Tool

 

Selecting a Web Authoring Package

 

What is an "HTML Editor," and Why Would I Need One?

How Can I Learn HTML?

What Tool Do I Need to Modify HTML?

 

Step 5 – Build Your Website

General Guidelines for Constructing a Website

PDF Document Conversion

 

Considerations for eCommerce Websites

Design and Content Considerations

Home Page

Photos and Product Information

Use Promotions

Getting Return Traffic

Building Trust

Make It Easy and Fast to Buy

Sell Up

Customer Support

Where do I Get a Template for an eCommerce Website?

What Merchant or Payment Processing Accounts are Available?

Shipping and Delivery Options

 

A Search Engine Primer

How Search Engines Work

Who are the Players?

 

Step 6 - Optimize your Website for Search Engines

Select Keywords for each Webpage

Create Meta Tags for Each Webpage

Meaningful Title Tags are Important!

Enter the Author Tag

Create Keyword Meta Tags

The Description Meta Tag is What Search Engine Users See

Use HTML Tags to Identify Text Headers

Use "Alt" Attributes for Images

Use a Robot Tag

Use Keyword Density to Rank Higher in Search Engine Returns

Use Keywords in Internal Links

Use Keywords in Anchor Text

Have a Site Map!

Tools to Help You

Search Engine Pitfalls to Avoid

Where to Find Additional Information on Search Engine Optimization

 

Step 7 - Activate your Website

Using FTP to Load HTML Files

 

Step 8 - Submit your Website to the Search Engines

What are the Major Search Engines to Target?

How do I Submit my Website to Search Engines?

Paid Submission Services

Free Website Submission Services

Specialty Search Engines

How Often Should I Submit My Website to Search Engines?

A Special Word about Google and Yahoo

Need to Know Information about Google!

Must Know Information about Yahoo!

Free Search Engine Crawler Notification Tool

Where to Find Additional Information

 

Step 9 - Submit your Website to Online Directories

Preparation

Where to Find Additional Information

 

Step 10 – Promote your Website

Build External Link Traffic

How to Find Websites for Link Exchange

Where to Place Cross Links on your Site

Automating Link Search and Management

Free Tools to Help You

Press Releases

Anatomy of a Press Release

The Secret to Generating  Website Traffic

Online Press Release Services

Submit Articles for Free Advertising!

Secrets of Creating Web Traffic

Article Preparation

Where to Submit your Articles for Free

Tools to Help You in Submitting Articles

Launch an Email Newsletter

Newsletter Structure

Secrets of a Successful Newsletter

What Activities are Involved in Conducting an Email Newsletter Marketing Campaign? 

How Do I Offer an Email Newsletter on my Website?.

How Do I Grow My Subscriber List?

Where Can I get Content for my Newsletter?

What is "Viral Marketing?"

Sources of Additional Information

Advertising

Use Targeted Offline Advertising to Gain Market Visibility.

Online Pay-Per-Click (PPC) Advertising

Banner Ads

Ezine Advertising

Paid Search Engine Inclusion

Tools to Help You

Measuring Advertising ROI - Do the Math!

Internet Promotion - Sources of Additional Information

 

Step 11 –Website Analysis

What Type of Information do I Need?

Visitor Profiles

Website Navigation

Search Engine Analysis

Miscellaneous, But Important Statistics

Where to Get Website Statistics

 

Step 12 - Make Additional Money from your Website

Establish an Affiliate Program to Broaden your Market Reach

Offer Complementary Affiliate Products on Your Website

Include Pay-Per-Click (PPC) Ads on Your Website

 

Step 13 – Add More Functionality to your Website

Dynamic HTML

Flash

Frames

Java

Blogs

RSS

 

Step 14 - Use Autoresponders for Productivity

 

The Bottom Line

Develop a Launch Plan

Do It on the Skinny

If You Still Have Some Trepidation

More Advice

A Final Word

 

Reference Sites

 

About the Author

 

LIST OF TABLES

Table 1.  Suggested Web Hosting Services

Table 2. Web Hosting Services with Real Estate Agent Templates

Table 3. Ecommerce-Specific Hosting Services

Table 4.  Web vs. PC-Based Web Authoring Tools

Table 5.  Free HTML Tutorials

Table 6. ECommerce Website Solutions

Table 7. Search Engine Submission Services

Table 8. Website Search Engine Optimization Tools

Table 9. Forums for Resolving Issues or Getting Expert Advice

Table 10. Search Engine Submission Services

Table 11. Free Search Engine Submission Services  72

Table 12. Recommended Directory Services

Table 13. Real Estate Online Directories

Table 14. Free Link Exchange Sites

Table 15. Link Exchange Automation Tools

Table 16. Online Press Release Services

Table 17. Article Preparation/Submission Services

Table 18. Free Article Submission Sites

Table 19. Article Submission Tools

Table 20. Online Email Newsletter Services

Table 21. Major PPC Advertisers

Table 22. Online/PPC Advertising Agencies

Table 23. Ezine Directories

Table 24. Ezine Advertising Resources

Table 25. Paid Search Engine Inclusion

Table 26. iPower Website Statistics

Table 27. Online Website Analysis Services

Table 28. Affiliate Program Software

Table 29. Online Affiliate program Services

Table 30. Major Commercial Affiliate Programs

Table 31. Pay-Per-Click Ad Programs

Table 32. Where to Get More Information and Tutorials on the Use of DHTML in Websites

Table 33. Where to Get More Information and Tutorials on the Use of Flash in Websites

Table 34. Where to Get More Information and Tutorials on the Use of Frames in Websites

Table 35. Where to Get More Information and Tutorials on the Use of JavaScripts in Websites

Table 36. Where to Get More Information and Tools for Adding A Blog to Your Website.

Table 37. Where to Get More Information and Tools for Using or Adding RSS to Your Website

Table 38. Where to Get More Information or Tools for Using Autoresponders

Table 39.  Reference Sites

LIST OF FIGURES

1.  Webpage Design Parameters

2.  Comparison of Web Authoring Packages

3.  Website Promotion Strategies

4.  Online Marketing Launch Plan

5.  Low-Cost Online Marketing Solution