Public Relations
Creating market awareness for your products or services
Public relations ("PR") is not a black art.
It is as essential for small businesses as it is for large
corporations. Let's face it - it's hard to sell your
product or service if the market you are targeting has never
heard of you. Of course, you can blanket your target
market with expensive advertising in magazines, the radio,
television or newspapers. But did you know you can
accomplish much the same thing through effective PR
programs?
In many ways, PR is "free" advertising and
often much more effective than expensive alternatives.
Public relations
takes many forms. It can be a press release that takes
on a life of its own on the Internet, placing an article
about your company in a widely read publication, having a
published interview, winning an industry award, or briefing
industry analysts. These activities spread your
message in an effective, credible fashion.
Online press
releases and articles contain embedded links back to your
Website. Since these get picked up by other Websites,
newsletters and blogs, interested readers will follow the
embedded links to your Website. This increases your
Website traffic. Also, having incoming links from
other Internet entities drives up your organic search engine
ranking. It's a win-win situation!
Some public
relations activities that Pacifica Endeavors can accomplish for
you are:
-
Preparation and placement
of press releases
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Arrangement of analyst and
editorial briefings
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Published interviews
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Preparation of articles and case studies for
publication; arrangement of reprints
Get a Quote
E-mail:
info@smallbizsmartmarketing.com