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It does little
good to launch a website unless it gains visibility
as the result of Internet searches. SEO and SEM are
essential to online success. Optimizing your website
for search engines is the single most effective
investment a small business or start-up can make.
If your site is not
showing up within the first three pages of search engine returns, you are for all practical
purposes "invisible" on the Internet. The only
people who will find your website are those to whom you
give the direct URL address.
Showing up
on the first page of Google, Yahoo or Bing when
someone searches for a product or service that you
offer is like getting free advertising! Natural
search engine returns have more credibility than
pay-per-click ads and do not cost you anything!
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